Straight answers on
building for the web.
Articles on websites, ecommerce, site speed, SEO and AI search (GEO and AEO), WordPress development and AI integration. Plain explanations, based on the projects we build.
How to structure a service page for buyers, Google and AI search
A service page structure that buyers, Google and AI assistants understand: from the H1 and intro, through service components, process and proof,…
What is schema markup, and how does it help Google and AI search?
Schema markup is a machine-readable description of a page based on the schema.org standard. We cover the most important types, when to…
Why AI assistants misunderstand what you offer
When ChatGPT, Gemini or Perplexity describe your company incorrectly, or don't mention it at all, the cause is usually your website. Here…
SEO, GEO and AEO: how to prepare your site for Google and AI search
What SEO, GEO and AEO mean, how they connect and what a site needs so that Google, ChatGPT, Gemini and Perplexity understand…
WooCommerce vs. Shopify: which fits your ecommerce store?
WooCommerce and Shopify solve different needs. A comparison of flexibility, ownership, cost structure, integrations and SEO, with a recommendation for each case.
What separates an average ecommerce store from an advanced ecommerce platform
The difference between an average ecommerce store and an advanced platform isn't looks but processes: the purchase path, catalog, payments, ERP integration,…
Custom website vs. template: which one do you need?
A fair comparison of templates and custom websites: when a template is enough, when a custom site pays off and how 4tech…
EPREL energy labels in WooCommerce: what the EU requires and how to avoid fines
EPREL labels are mandatory for sellers of household appliances, lighting and electronics. The rules, the most common mistakes and how to automate…
Local SEO in Slovenia: 7 steps to Google’s first page
A practical guide to Google Business Profile, local citations and optimizing for "near me" searches.
How to choose a web development agency
What to look for when choosing a website agency: understanding of your goals, past work, custom design, code ownership, SEO, GEO and…
Core Web Vitals: how to get a green score in 2026
LCP, INP and CLS explained with simple examples, plus concrete fixes for WordPress.
What a professional business website needs
An overview of what a professional business website needs: structure, design, speed, an SEO, GEO and AEO foundation, content and tracking.